Research Methodology
At Cyentia Institute, we deliver high-integrity, high-quality, data-driven research which provides meaningful marketing content for clients to use to drive sales, and attain greater visibility in competitive markets. We prefer to work with clients in an ongoing collaborative relationship, rather than one-off projects. This allows us to deliver maximum long-term value. While every project is unique, our methodology is consistent.
Strategy
Discovery
Meet with client to understand their market, product or service, data, and research goals.
Roadmap
We create a 1 to 2 year roadmap for the production of research content. This includes major publications, whitepapers, blog posts, podcasts and conference presentations.
Collaboration
We not only produce content, but we collaborate with customers to improve data quality, integrate research findings into products, and deliver value to internal teams and customers.
Research
Data-Driven-Research
Client provides dataset along with suggestions on research directions or questions.
Topic-Driven-Research
Client provides a research topic or set of questions.
Cyentia conducts background research and designs an appropriate data collection methodology.
Cyentia collects data, typically via public data sources, meta-analysis, survey, or interview.
Analysis
Content
Cyentia creates a high-quality, compelling research report and a range of optional supporting content.
Customer publishes report and Cyentia supports PR and marketing activities.
Internet Risk Surface Preview
Internet Risk Surface Preview
Prioritization to Prediction Vol3
Outcomes
Both partners enjoy the benefits of producing content that
helps the community and drives business.